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Our Backstory: The Legend of Vainglory

Created by a Green Beret - and once available only to his teammates - Vainglory’s world-class beard products are now available to all beard enthusiasts.

Relaxed grooming for operational missions is authorized in accordance with written authorization by the Commander Combined Joint Special Operations Task Force – Arabian Peninsula…

The Beginning

Vainglory was created by a Special Forces (Green Beret) Medic while serving on contingency operations around the world. These missions required members of his Team to be on “relaxed grooming standards” allowing them to grow beards, to meet operational needs.

The Problem

While operating under relaxed grooming standards it is necessary to maintain a “professional” appearance as the beard grows. With this in mind, Bryan searched for products that could help tame the Team’s beards.  But, because Men’s Beard Care was still just a niche industry, all he could find were women’s hair products - and just wasn't going to cut it.

The Solution

"Avt Viam Inveniam Avt Faciam" – I will find a way or make one.

Green Berets are resourceful if they cannot find a way they will make one. Creating his own product was the only way he could help his Team. He spent many hours researching hair care products, cosmetics, and emulsions. Armed with this knowledge he handpicked every ingredient that went into making the finest beard clay in the world.

You Had to Know Someone

Bryan developed Vainglory for personal use and to help his Team's operational needs.  Any extra was shared exclusively with bearded friends, or friends of those friends.  As word of this special 'beard clay' spread in the tight-knit community, the demand grew.  If you didn't know Bryan, or someone who did, you were S.O.L.  Fortunately, Vainglory beard products are now available to the rest of us!

The Team

THERE’S A STORY BEHIND EVERY BEARD

These Green Beret veterans are on a mission to change the face of the beard care world by creating products that contribute to the health of your beard while helping you create a look that is you, and a story that is uniquely your own.
Jim
Jim
A co. 1/5th SFG(A)
Bryan
Bryan
B co. 5/19th SFG(A)
Scott
Scott
A co. 1/5th SFG(A)

FREQUENTLY ASKED QUESTIONS

Whether you are wondering what type of services we can offer, or if you have a more specific question in mind, you’ll find the answers to many FAQs here!

Testimonials

Stephen Major Chisholm
Stephen Major Chisholm
    I highly recommend their Beard Clay for all men looking for a great beard product.
    Mel K Whaley
    Mel K Whaley
      This stuff smells sooooo good!!!
      Jade Pender
      Jade Pender
        I've used a lot of beard product out there and the chemistry in the product is by far the best.
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        Smitty Smith
        Smitty Smith
          I am pretty Particular when it comes to beard care. Using a premiere product such as VainGlory not only keeps the facial hairs under control and conditioned.
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          Michael Williams
          Michael Williams
            Shaving every day in the military, I’d get ingrown hairs on my neck. Vainglory softened everything up and no more ingrown hairs.
            Debbie Williams
            Debbie Williams
              Once he started using the Beard Clay it only took a couple of days before the texture of his beard completely changed. I love how soft it made it, and the scent is awesome!
              Tom Sawyer
              Tom Sawyer
                Vainglory doesn’t leave the oily residue all over my beard through the day. I don’t have to worry about it getting on my phone and my collars and my jackets.
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                Buck Harmon
                Buck Harmon
                  You can feel the health of your beard – which is cool. It feels good to take care of myself.